Today, Apple’s App Store has more than a million apps available for download. With iOS users all over the world exceeding 900 million, businesses are constantly investing in iOS apps.

And that’s for a reason. If you want to transform your small business into a global brand, expand your clientele, and reach new feats in terms of yearly revenue, you need an iOS application.

The internet has reduced the world to a global village. And mobile applications have made it possible for someone living in the UAE to shop from a brand operating in Europe. A mobile application can facilitate cross-border collaboration and transactions.

And there’s much more. Let me walk you through in detail how an iOS app can help you to take your business to new heights.

1. An Exclusive Platform for iOS Users

In marketing, a personalized experience can do wonders for your business. The same applies here; you’re creating something exclusively for iOS users that Android users can’t download and use.

Apple products are normally quite expensive. And if you want to upload your application on Apple’s App Store, the standards are very high; your app has to be bug-free, secure, and fast.

Don’t tell me you haven’t seen iPhone users bragging about their phone’s performance, and the apps only iPhone users can use. You see, personalization can make a huge experience. I hope I have got my point across.

2. Build Credibility

It often takes years for businesses to build credibility. And a small mistake in between or a scandal can ruin years of effort in a few minutes. Anyway, mobile applications have made this easier for brands to gain instant recognition and trust.

Normally, people are reluctant to trust a new business. They don’t trust immediately and have no patience to be the first victim of a potential scam. If your business is completely physical, you will have to satisfy hundreds of customers before your business is deemed trustworthy.

People know no scammer or a cheap business would invest in an iOS app. So any company or small brand launching their app is definitely interested in building a good reputation in the market and acquiring new clients.

3. Seamless Communication with Audience

Do you want to communicate with your customers and prospects and gain first-hand knowledge of the problems they face? These problems can escalate and cost you thousands of dollars in the long run.

But businesses often struggle to maintain a streamlined communication channel and note down common customer problems to make necessary changes in their operations. A business application can solve this problem.

Not only can you learn about the problems they face directly from your customers but also develop a deep understanding of their psychology.

● What’s the most common gripe about your business? ● Are your customers happy with the quality? ● What do they expect from you, and how can you exceed their expectations? ● In what areas can you beat your competitor easily? ● Are you giving enough value to your customers in exchange for the product/service price?

4. Push Your Business Beyond Boundaries

Say you are a small business operating in New York City. Your target audience is restricted to locals. But the product or services you are selling are digital. You know you can sell your services or products to anyone in the world; all you need is a channel to target them.

An iOS app makes it possible for you. Just like all the international brands communicate, engage, and sell to their customers, any small or local business can replicate them -- if they have a mobile application.

With dozens of international payment channels, it’s not a big deal to pay or get paid from anywhere in the world. And since the stuff you are selling is digital, you don’t need any physical interaction with your customers to hand over the product.

With an iOS app, you can target millions of people. Say you manage to get a few thousand downloads on the App Store, chances are at least hundreds of them will convert. And if you satisfy these hundreds, each of them can bring referrals and new leads.

5. Top-Notch Security

Security remains a big concern for people who download mobile applications. However, iOS users are much satisfied in this regard. First of all, iOS apps are normally much more secure than Android applications. They are immune to security threats, viruses, and malware.

Besides that, Apple has very strict criteria when it comes to security. If your app is not secure, the user experience is not up to the mark and has bugs, Apple will not accept it.

That’s where iOS applications have an edge over Android apps. People are reluctant to trust a random application on the Play Store because of security issues. But an iOS app is considered credible if it’s accepted by Apple.

6. Increased Sales

People love buying from their phones. Over 75% of smartphone users have purchased something online using their mobile device in the last 6 months. Ask yourself, don’t you feel tempted to click on the ‘buy now’ button when you come across an ad on Facebook?

A mobile application can boost sales if it renders the kind of experience your prospects expect. During the pandemic, physical businesses have experienced a dip in sales. But if you ask online sellers, they will tell a different story.

The easier you make it for them to shop, the more likely they’re going to convert. And when it comes to online sales, a mobile application renders the real-time shopping experience to the customers.

Summary

If you’re thinking about whether it’s worth investing in iOS development, it’s a no-brainer. A mobile application helps you to stand out in your industry by providing an exemplary customer experience.

You will be able to communicate with them, provide them top-notch customer support, improve your services further, and eventually grow your business. For a business eager to expand its wings and fly beyond boundaries, a high-performance mobile application is a must!